Features
EB’s BIG Vision Expo Guide
Vision Expo 2026 ushers in a new era with its first fully unified format, bringing together exhibitors, education, and innovation under one annual, traveling event starting in Orlando this March. EB delivers your essential planning guide—curating what to see, where to go, and how to make the most of your first dive into Vision Expo’s one big show.
By Veronica Daub
Articles
The Vision Council CEO Discusses Highlights of the 40th Anniversary of Vision Expo
Ashley Mills, the CEO of The Vision Council, discusses highlights from the landmark trade show.
Optical Women's Association Celebrates Women in Leadership
The Optical Women’s Association hosted its annual Champagne Breakfast celebrating women in leadership.
Prevent Blindness Honors Jim McGrann With 2026 Person of Vision Award
Prevent Blindness honored Jim McGrann, president and CEO of Advancing Eyecare, at its 2026 Person of Vision gala on March 11 at the Hyatt Regency Orlando in conjunction with Vision Expo.
By Kerri Ann DeCindis
Now Awards Presented at the First Unified Vision Expo
The awards celebrated brands from around the world with an expanded format.
By Veronica Daub
Trend Forecasting in Eyewear: Insights for ECPs From Vision Expo
Vision Expo hosted “Trend Forecasting: Colors, Materials & What’s Next,” inviting industry leaders to share actionable insights on identifying and applying eyewear trends for practices and retail environments.
By Veronica Daub
How AI Is Shaping the Patient Experience in Eye Care
At a recent Vision Expo lecture, Kyle Schechman, cofounder of Databuddies, and Miami-based optometrist Ben Thale explored a pressing question for eyecare practices: patients are already using artificial intelligence—are you?
By Veronica Daub
Vision Expo Conversation Series Explores Eyewear’s Evolution and More
Among the Vision Expo 2026 Conversation Series presented on the Now stage, “The Evolution from Function to Fashion” explored the evolution of eyewear and how eyecare professionals can prepare for what's ahead.
Smart Eyewear: The Next Frontier in Vision Care
At the “Beyond the Lens: How Smart Eyewear Will Redefine Opticianry” OptiCon General Session at Vision Expo, 2024 #EBGameChanger Cira Collins, MPH, ABOM, NCLEC, led a session on how smart eyewear is reshaping opticianry and how opticians can take a leadership role in this evolving trend.
By Veronica Daub
Myopia Masterclass
Everything you needed to know about myopia—from disease to treatment to practice management.
By Deborah Fisher
Blending Ocular Health and Aesthetics: Emerging Procedures for Optometric Practice
By Sarah Fackler, managing editor, Optometric Management
Simplifying ≠ Undervaluing
Vision Expo speaker explains that how you explain products to patients matters.
By Deborah Fisher
Building Efficiency in Optometric Practice
Brianna Rhue, OD, gives a comprehensive overview of strategies for artificial intelligence in practices at Vision Expo 2026.
By Sarah Fackler, managing editor, Optometric Management