Articles
News
Vision Expo lineup; OLA names nominees; Opthonix founder exits; 5 questions for Essilor’s John Carrier
Employee Turnover
Keeping an office working is tough enough without constantly training new people. This OLA guide focuses on smart hiring techniques
By Alex Yoho, ABOM
Frame Introductions
New frame introductions
Frame Bored?
Does an endless sea of frameboards make it difficult for customers to distinguish the style that is right for them?We check in with industry design experts who serve up six inventive ideas to help you sort out a solution
By ERINN MORGAN
Merchandising Resources
Driving sales
Hot Topic: Money Happy Returns?
What are ECPs—and the industry—really paying for the privilege of frame and lens returns?
By ERINN MORGAN
Low Vision Organizations
Low vision organizations that can offer resources, assistance, and education to patients and professionals
Technology Update
Fun learning
Lines and Launches
All that Glitters
Resource guide
Resource guide
Wake Up Call
Think healthy sunwear sales are only a dream? The right presentation techniques can boost sleepy sales
By AMY SPIEZIO
The Pursuit of
Small eye sizes can equate to big sales-if you know how to target the market
By Lindsey Aspinall Getz, Karlen