POLISHED PASTELS
L’Amy America introduces its winter 2026 optical collection for Ann Taylor, presenting a new assortment of women’s frames characterized by softly rounded corners, beveled rims with paint accents, layered acetates, and metal trim.
Products
LENSPREVIEW
Hoya Vision Care introduces Hoya LensPreview, a virtual try-on solution designed to enhance the lens selection process for eyecare professionals and patients.
URBAN MINIMALISM
Rag & Bone launches an eyewear collection that reflects the brand’s modern design sensibility, emphasizing craftsmanship, quality, and a distinctly New York aesthetic.
MARITIME EDGE
Costa Sunglasses introduces Pilothouse Pro, a new semi-rimless shield style designed to provide a high-wrap field of view and expanded coverage for use on the water—marking the EssilorLuxottica brand’s first shield-style release in 15 years.
TOTAL30
Alcon launches Total30 Multifocal for Astigmatism, a multifocal toric contact lens with water gradient technology designed to help patients stay in lenses comfortably as their vision changes from standard correction to age-related presbyopia.
MAX OPTICS
Nike Vision introduces Max Optics, a new lens technology designed for use across its sunglass collection from Marchon.
CONTEMPORARY COOL
WestGroupe launches the 2026 AllSaints Sun collection, introducing 20 new sunglass styles marked by strong silhouettes and a mix of acetate and metal constructions.
DRIVEN BY DETAILS
ProDesign Denmark unveils the latest eyewear collection from Design Eyewear Group, offering a mix of technical construction, refined silhouettes, and expressive detailing across acetate, stainless steel, and titanium frames.
PHOTOFUSION BURGUNDY
Zeiss expands its PhotoFusion X photochromic lens collection with a burgundy option, adding to a lineup that includes gray, brown, blue, pioneer green, and extra gray tints.
STATEMENT-MAKING PRESENCE
Götti Switzerland has introduced its new Haute Contour eyewear collection, 4 fashion-forward frame styles—Howard, Hunt, Mara, and Miri—available in 3 colors each, offered as both optical glasses and sunglasses.
SIGNATURE HARDWARE
Ferragamo introduces the spring/summer 2026 collection from Marchon—sun and optical styles that blend the brand’s established design heritage with contemporary elements, reimagining details commonly found in Ferragamo leather goods and jewelry.
CLIP-ON CRAFT
Aspex Eyewear introduces 2 acetate frames with polarized magnetic clip-on sun lenses that attach to the front for glare reduction and UV protection.
CAREER CASUAL
Adira introduces 6 new eyewear styles to its Career Wear and Classic Style collections from ClearVision Optical, designed for professional women seeking polished and refined looks.
PLAYFUL PRACTICALITY
Luminous Optical Co. expands its Jonas Paul Originals Collection with the addition of 8 new frame styles for children—introducing new colorways and shapes, including cat-eye silhouettes and keyhole nose bridges. The collection also features expanded sizing to accommodate a wider range of children’s fits.
VERSATILE STATEMENTS
The spring/summer 2026 Eco collection from Modo reflects a balance of modern design, versatility, and sustainability, equipped with magnetic clip-on sun lenses.
OPTARO XL
Eschenbach Optik of America Inc. introduces the Optaro XL iPad Video Magnifier, a device designed to convert an iPad into a video magnifier and mobile screen reader for individuals who have vision impairment.
SAFILO SPOTLIGHT
At Safilo’s press day, statement frames boasting wearable attitude define the spring/summer 2026 season.
REFRACTOR 900
Haag-Streit USA introduces the Refractor 900, a digital phoropter developed for automated and precise refraction, featuring high-precision mechanical components, rapid lens changes, 1/8 diopter adjustments for sphere and cylinder, and real-time video imaging to support vertex distance measurement.
SUBTLE SOPHISTICATION
The Optical Foundry introduces 5 new Seraphin styles—featuring varied silhouettes, layered acetate laminations, integrated metal detailing, and lightweight titanium options, with an emphasis on balance and durability.
BE FREE DAY
Euclid Vision Corporation launhces Be Free Day, a silicone hydrogel daily disposable contact lens designed for myopia management that does not require new fitting guides, equipment, or changes to standard practice workflows, according to the company.
DURAVISION PLUS
Zeiss Vision Care launches the Zeiss DuraVision Plus portfolio, an expanded range of antireflective and mirror coatings that incorporates the company’s CleanGuard technology.
RETAINED FRAMES
Champion introduces 2 new optical styles for men, expanding the brand’s existing Retainer RX collection from L’Amy America. The new models feature a built-in, self-adjusting eyewear retaining system designed to improve frame security for active wearers.
YOUTHFUL CLASSICS
Guess launches its first Guess Jeans eyewear collection from Marcolin, expanding the label’s portfolio into a new category aimed at younger consumers.
Advertisement