PHOTOFUSION BURGUNDY

Zeiss expands its PhotoFusion X photochromic lens collection with a burgundy option, adding to a lineup that includes gray, brown, blue, pioneer green, and extra gray tints.

By Zeiss, PhotoFusion X

STATEMENT-MAKING PRESENCE

Götti Switzerland has introduced its new Haute Contour eyewear collection, 4 fashion-forward frame styles—Howard, Hunt, Mara, and Miri—available in 3 colors each, offered as both optical glasses and sunglasses.

By Götti Switzerland

SIGNATURE HARDWARE

Ferragamo introduces the spring/summer 2026 collection from Marchon—sun and optical styles that blend the brand’s established design heritage with contemporary elements, reimagining details commonly found in Ferragamo leather goods and jewelry.

By Marchon, Ferragamo

CLIP-ON CRAFT

Aspex Eyewear introduces 2 acetate frames with polarized magnetic clip-on sun lenses that attach to the front for glare reduction and UV protection.

By Aspex

CAREER CASUAL 

Adira introduces 6 new eyewear styles to its Career Wear and Classic Style collections from ClearVision Optical, designed for professional women seeking polished and refined looks.

By ClearVision Optical, Adira

PLAYFUL PRACTICALITY

Luminous Optical Co. expands its Jonas Paul Originals Collection with the addition of 8 new frame styles for children—introducing new colorways and shapes, including cat-eye silhouettes and keyhole nose bridges. The collection also features expanded sizing to accommodate a wider range of children’s fits.

By Luminous Optical Co., Jonas Paul

VERSATILE STATEMENTS

The spring/summer 2026 Eco collection from Modo reflects a balance of modern design, versatility, and sustainability, equipped with magnetic clip-on sun lenses.

By Modo, Eco

OPTARO XL

Eschenbach Optik of America Inc. introduces the Optaro XL iPad Video Magnifier, a device designed to convert an iPad into a video magnifier and mobile screen reader for individuals who have vision impairment.

By Eschenbach Optik of America Inc.

SAFILO SPOTLIGHT

At Safilo’s press day, statement frames boasting wearable attitude define the spring/summer 2026 season.

By Safilo

REFRACTOR 900

Haag-Streit USA introduces the Refractor 900, a digital phoropter developed for automated and precise refraction, featuring high-precision mechanical components, rapid lens changes, 1/8 diopter adjustments for sphere and cylinder, and real-time video imaging to support vertex distance measurement.

By Haag-Streit USA

SUBTLE SOPHISTICATION 

The Optical Foundry introduces 5 new Seraphin styles—featuring varied silhouettes, layered acetate laminations, integrated metal detailing, and lightweight titanium options, with an emphasis on balance and durability.

By Optical Foundry, Seraphin

BE FREE DAY

Euclid Vision Corporation launhces Be Free Day, a silicone hydrogel daily disposable contact lens designed for myopia management that does not require new fitting guides, equipment, or changes to standard practice workflows, according to the company.

By Euclid Vision Corporation

DURAVISION PLUS

Zeiss Vision Care launches the Zeiss DuraVision Plus portfolio, an expanded range of antireflective and mirror coatings that incorporates the company’s CleanGuard technology.

By Zeiss

RETAINED FRAMES 

Champion introduces 2 new optical styles for men, expanding the brand’s existing Retainer RX collection from L’Amy America. The new models feature a built-in, self-adjusting eyewear retaining system designed to improve frame security for active wearers.

By L'Amy America, Champion

YOUTHFUL CLASSICS

Guess launches its first Guess Jeans eyewear collection from Marcolin, expanding the label’s portfolio into a new category aimed at younger consumers.

By Marcolin, Guess Jeans