Articles
ON THE EDGE OF DESIGN
The luxe, upper echelons of eyewear lay claim to the most cutting-edge design, with plays on shape and hue that color far outside the lines. Here, we explore the high-end niche for inspiration—with a plethora of bold, beautiful designs influenced by
THE DOYENS OF DESIGN
9 of the illustrious edCFDA designers dish on the future of the frame
2 TAKES ON TIERS
Packaging is hot, but does it really work for premium spectacle lenses?
EDITOR’S LETTER
Are You Unconquerable?
IN THE OPTICAL
The Optical Checklist
SOCIAL MEDIA
The EB Social Media Hot List
VISUAL MERCHANDISING + STORE DESIGN
Front+Center
ACCESSORIES
The EB Gift Guide
EYE ON EQUIPMENT
Big Ideas
LINES & LAUNCHES
THE NEWEST EYEWEAR FROM AROUND THE GLOBE
FRAME INTRODUCTIONS
EYEWEAR ADDITIONS AND LINE EXTENSIONS
BUYER’S GUIDE
THE LATEST IN TECH ADVANCES
FYI
News Bits From the Industry
LAST LOOK
The 7 mantras of Erika McChesney
TREND TRACKER
COT! PINPOINTS THE KEY TRENDS OF INTEREST FOR CORPORATE OPTOMETRISTS
NEW GRAD
Building Brand You
BUSINESS INSIDER
Credit Scores Big
THE MARKETING SLAM DUNK
Get your game on with our roundup of supersmart marketing tips from 3 corporate O.D.s
THE INSIDE LINE... WITH SUE DOWNES
The CEO + co-founder of MyEyeDr. answers COT!’s 7 questions
THE BACKSTORY
4 new-grad benefits of corporate optometry Danielle Richardson, O.D.