December 9, 2025

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN delivers an economic forecast for the eyecare market in 2026.

Optometric Business Tracker: 2026 Economic Forecast

By Ron Krefman, OD

October 1, 2025

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN analyzes women’s buying behavior to help optimize frame boards in the optical.

The Optometric Business Tracker: Women's Frame-Buying Behavior

By Ron Krefman, OD

September 1, 2025

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores on-point PAL pricing.

Optometric Business Tracker: PAL Pricing

By Ron Krefman, OD

July 1, 2025

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN dives into regional trends regarding the prices of men’s eyewear.

Optometric Business Tracker

By Ron Krefman, OD

June 2, 2025

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores contact lens adoption in myopic children.

Optometric Business Tracker: Childhood Myopia Rates

May 1, 2025

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN discusses the relationship between high-end eyewear sales and revenue.

Optometric Business Tracker

By Ron Krefman, OD

April 1, 2025

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN shares insights into polycarbonate lenses as a key lens opportunity for patients.

Optometric Business Tracker

By Ron Krefman, OD

March 1, 2025

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN focuses on how age and insurance impact eyewear purchases.

Optometric Business Tracker

By Ron Krefman, OD

January 1, 2025

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN unveils key insights on sunwear trends.

Optometric Business Tracker

By Ron Krefman, OD

November 1, 2024

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN presents a forecast for 2025.

Optometric Business Tracker

October 1, 2024

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores how to make smarter inventory decisions.

Optometric Business Tracker

August 30, 2024

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN examines the specifics of complete-pair sales.

Optometric Business Tracker

July 1, 2024

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN explores how eye exam volume impacts practice revenue.

Optometric Business Tracker

June 1, 2024

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN focuses on refractive error by age and stage.

Optometric Business Tracker

May 1, 2024

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN shares insights to optimizing the number of frame vendors at your eyecare business.

Optometric Business Tracker

March 1, 2024

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN focuses on patient loyalty.

Optometric Business Tracker

January 16, 2024

EB + GPN offer a fresh focus on industry data—exploring a specific aspect of the optometric practice with each issue. Here, GPN focuses on the lifetime economic value of a patient to the eyecare practice.

Optometric Business Tracker

November 1, 2023

EB and GPN Technologies continue to share U.S. practice data with a refreshed + simplified focus on the state of the industry.

The Optometric Business Tracker

September 1, 2023

EB and GPN Technologies continue to share U.S. practice data with a refreshed + simplified focus on the state of the industry.

The Optometric Business Tracker

July 1, 2023

EB and GPN Technologies continue to share U.S. practice sales + exams data with a refreshed + simplified focus on the state of the industry.

The Optometric Business Tracker

June 1, 2023

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

May 1, 2023

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

April 1, 2023

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

March 1, 2023

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

January 1, 2023

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

November 1, 2022

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

October 1, 2022

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

September 1, 2022

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

July 1, 2022

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

June 1, 2022

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

May 1, 2022

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

April 1, 2022

EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

March 1, 2022

In 2022, EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

January 1, 2022

In 2022, EB and GPN Technologies continue to share U.S. practice data, but with a refreshed + simplified focus for a new chapter in pandemic recovery.

Optometric Business Tracker

November 1, 2021

With the first month of the fourth fiscal quarter of 2021 in view, EB and GPN Technologies share coast-to-coast data on key trends to pinpoint as we look toward a new year.

Optometric Business Tracker

October 1, 2021

The fiscal fourth quarter kicks off this month. How are eyecare businesses across the country trending in terms of exams and product sales? EB and GPN Technologies reveal coast-to-coast data on key trends to keep on your radar.

Optometric Business Tracker

September 1, 2021

As eyecare professionals look to the fall season, the latest industry data reveals specific product sales dips but gains in overall patient payments. Here, EB partners with GPN to provide coast-to-coast data on the key trends this month.

Optometric Business Tracker

July 1, 2021

As ECPs climb out of the Covid-caused downslide of 2020, their recovery reveals a roller-coaster ride of ups and downs. Here, EB partners with GPN to provide coast-to-coast data revealing the key trends this month.

Optometric Business Tracker

June 1, 2021

As practices across the country dig out of the Covid downturns of 2020, exam and sales data reveals recovery ups and downs. Here, EB partners with GPN to provide coast-to-coast data revealing the key trends this month.

Optometric Business Tracker

May 1, 2021

As practices across the country dig out of the Covid downturns of 2020, exam and sales data reveals ongoing recovery. Here, EB partners with GPN to provide coast-to-coast data.

Optometric Business Tracker

April 1, 2021

As eyecare businesses head into the new year, exam and sales data reveals ongoing recovery and challenges. Here, EB partners with GPN to provide coast-to-coast practice data revealing trends in sales + exams.

Optometric Business Tracker

March 1, 2021

As vision care practices forge ahead in the new year, exam and sales data reveals ongoing recovery and challenges. Here, EB partners with GPN to provide coast-to-coast practice data revealing trends in sales + exams.

Optometric Business Tracker

January 1, 2021

As eyecare businesses head into the new year, exam and sales data reveals ongoing recovery and challenges. Here, EB partners with GPN to provide coast-to-coast practice data revealing trends in sales + exams.

Optometric Business Tracker

November 1, 2020

As eyecare businesses are getting back to business, exam and sales data reveals a strong recovery. Here, EB partners with GPN to provide coast-to-coast practice data revealing trends in sales + exams.

Optometric Business Tracker

October 1, 2020

As eyecare businesses are getting back to business, exam and sales data reveals a strong recovery. Here, EB partners with GPN to provide coast-to-coast practice data revealing trends in sales + exams.

Optometric Business Tracker

September 1, 2020

As eyecare businesses are getting back to business, exam and sales data reveals a strong recovery. Here, EB partners with GPN to provide coast-to-coast practice data revealing trends in sales + exams.

Optometric Business Tracker

July 1, 2020

As eyecare businesses are getting back to business, exam and sales data reveals a recovery. Here, EB partners with GPN to provide coast-to-coast practice data revealing trends in sales + exams.

Optometric Business Tracker

June 1, 2020

EB partners with GPN to provide coast-to-coast practice data revealing trends in optical sales + number of exams

Optometric Business Tracker

May 1, 2020

EB partners with GPN to provide coast-to-coast practice data revealing trends in optical sales + number of exams

The Optometric Business Tracker